BETH WHITLINGER, ASID, CID

Creating Timeless Interiors for Luxury Residences

     I love layers, shapes, contrast, texture. I started out college intent on studying Studio Art. After taking an Architecture course I realized my passion lay in structure, form, and the manipulation of space. I was lost forever to the world of buildings and design! 

     I received my Bachelor of Science in Interior Design and Business Administration from the Department of Design Sciences in the College of Architecture at Arizona State University. For over a decade I worked for a mix of architects and designers, in California, Hawaii, and Arizona. My projects included model homes, high-end residential, hotels and restaurants, government offices, corporate facilities, auto dealerships, even the labyrinth of offices at (and under) Disneyland… all sorts of projects all over the world. I learned as much about what not to do as what to do.

     Luckily this exposure allowed me to experience not only all types of projects, but all sorts of genres and styles, from contemporary to traditional. Working in such different locales, each with their own codes, regulations, and idiosyncrasies, forced me to approach project obstacles as challenges to overcome rather than problems, and remain calm under pressure. 

     In 1994, I took the leap to start my own firm. Every previous employer and project shaped my business, the way I treat my employees, and the way we treat our clients. I quickly realized that clients who had previously used a designer were actually dreading the process, and architects and contractors were gun-shy about having a designer on the team. The problem was that most designers seemed to have brought additional hassle, drama, and stress to a project, rather than remove it from the client's plate and becoming a seamless member of the project team. 

     I was dedicated to changing this story, not only for my clients and the project team, but also for the industry at large. I became impassioned about helping improve the image of designers in the eyes of the associated trades. From this need I developed the Peaceful Design Process. I believe focusing on this process for every client takes our projects to another level. Focusing on our ten PDP 'tenets' ensures that each and every client receives a highly specialized experience that is tailored to their needs and desires. Over the years I have been thrilled to receive feedback from our clients, project architects, and various trades on how much easier we make the process. I love hearing how much they appreciate dealing with a firm who handles even the biggest hurdle with calm professionalism.

     Along with the desire to provide a drama free experience, I realized that many designers were producing the same "look" over and over. The diversity of my projects over the years has allowed me to see the world through the eyes of people from a wide variety of backgrounds and interests. I strongly believe that as no two people are alike, no two projects should ever be the same. Every project solution at BWID is dictated by each client's individual needs and desires. This led directly to one of our main tenets of BWID's Peaceful Design Process, which is to provide design solutions that are unique to each client.  

     I welcome questions and inquiries. You may contact me directly at beth@bwid.design.


Founder of the peaceful design process 

10 Tenets of Peaceful Design

1. Does it eliminate stress for the client?

2. Does the process take the client’s lifestyle into consideration?

3. Does the environment create a sense of calm for the homeowner?

4. Is the environment classic and timeless?

5. Does the environment create a “resort-like” atmosphere?

6. Are the elements of design true to the overall design style?

7. Are the elements welcoming and easy to use?

8. Is the environment true to the architecture of the structure?

9. Is the environment unique and special?

10. Is the client surrounded by things they love?